By Joe Vitale
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Additional resources for Advanced Hypnotic Writing
Stan Barron Need I say more? Go get, read, and apply the wisdom of John Caples to your ads! Ch. 22: THE ONE PROVEN AD FORMAT THAT ALWAYS WORKS There are at least three ways you can format an ad: * You can make it an open letter style, where the ad looks like a sales letter. * You can make it a classic direct response ad, where the ad has a headline, coupon, testimonials, and other key elements, all nicely arranged in a clear, block-style format. * You can run an "advertorial," or an editorial style ad.
Even an email address. None of that was there. Without a close, or a call to action, your ad won't bring the sales you want. Again, the last T in TARGET means TELL them what to do. Ch. 21: AN EVEN EASIER WAY TO WRITE HYPNOTIC ADS Menu Yes, writing ads can get even easier. How? By reading anything by the greats of advertising. And there are none greater than John Caples. com, so I won't spend time here promoting John or his books. But I will say this: If you follow John Caples' ideas, you can create ads almost without trying.
Because it will help you discover what motivates people. When you know THAT button, you can write ads that can push it. Chapter 18: Hypnotic Persuasion: How to Make People Do Your Bidding WHAT PEOPLE WILL DO Goode went on to reveal the eight insights he had about people. He says that "man in mass" (meaning "the public") will in general: 1. Follow a habit until it hurts. 2. Accept his beliefs ready-made and stick to them until the cows come home. 3. Follow his leaders, eyes shut, mouth open. 4. Yield to suggestion when properly flattered.
Advanced Hypnotic Writing by Joe Vitale